LureBeauty, Inc. is located at 835 Industrial Hwy, Unit 125 in Cinnaminson, NJ (South Jersey). 

We sell online exclusively to help keep our prices low.  We strive for ultimate customer satisfaction, so if there is ever an issue or a question, feel free to contact us.

We hand make many of our own products, such as our natural handmade soaps, body creams, body sugar scrubs, mineral makeup, soy tart melts and more. In addition to things we make ourselves, we also resell the popular Skin Biology products by Dr Pickart. Our skin care products include products for acne prone skin, anti-aging, scarring, and just everyday maintenance skin care. We sell to customers all around the world!

In 2006, Eleanor, Jennifer & Jeanne started research on how to make body creams, sugar scrubs, tart melts and candles, while Jennifer was creating the mineral makeup formulas. Through a lot of trial and error, we created products that our customers love; we are constantly asking for feedback, which helps in our research.

Eleanor Weightman

Managing director and lead-designer

Eleanor, mother of three daughters, grandmother of four, started J.A.W. Products, Inc, our first family business, with her husband Earl in 1996. In 2006, along with two of her daughters, Jennifer & Jeanne, she started research on how to hand make body creams since she herself prefers those body products without all of the harsh chemicals. She started researching different oils and butters & over the years, Eleanor has come a long way to perfect her body creams & sugar scrubs. Eleanor has been married for 35 years and currently resides in Southern New Jersey. She enjoys genealogy research, reading, and anything about History.

Jennifer Bertotti

Marketing, Webmaster

Jennifer, 34, has been with the family business since she was 22 years old. She started out working for J.A.W. Products, Inc, our original family business. While working for our orthodontic-manufacturing business in customer service, Jennifer always wanted to do something more "girly" on the side. To fulfill that dream, Jennifer joined Eleanor (her mother) & Jeanne (her sister) to start the research on making natural products such as the body creams and mineral makeup. With a lot of trial and error, we created our own line of body creams, mineral makeup, sugar scrubs and more! Jennifer now also works on our website and newsletter. Jennifer currently lives in Southern NJ and was married in 2009 to Christopher and in February of 2011, they welcomed their first baby - Olivia Marie. In her spare time (which she no longer has once having a baby), she likes to watch Olivia explore new things. She also likes to read & watch the History Channel, and work on their new house! She also looks forward to quiet nights of cooking at home with her family with a glass of wine.

Jeanne Barger

Purchasing

Jeanne, 27, is the daughter of Eleanor and sister to Jennifer. Jeanne graduated from Rowan University in 2006 with a B.A. in Psychology. After graduation, she decided to join the orthodontic-manufacturing family business full-time. Jeanne used to help Jennifer when she ran the mineral makeup business on her own and was so excited when Jennifer wanted to bring it into our family business and expand to making body creams, sugar scrubs, etc. Jeanne now processes all of the orders, handles purchasing, book keeping, customer service, and makes candles. Jeanne currently lives in Southern New Jersey and was married in August 2007. After work, Jeanne volunteers to coach youth field hockey and lacrosse. In her spare time, she enjoys playing field hockey in various leagues and reading. She also loves quiet nights at home with her baby daughter, husband, their 3 dogs and a glass of wine. Jeanne & Beau welcomed their first baby, Lily Jeanne, into this world in August of 2010 and is now pregnant with her second child, due in July of 2012.